Brand identity & design guidelines · v1.0 · Nov 2026
One platform for a winery's whole business — the store, the club, the tasting room, and every restaurant and retailer that pours its wine. This book defines how the brand looks, sounds, and behaves.
01 — Brand
The commerce and relationship platform that runs a winery's consumer and trade business from one customer graph. Built for small and mid-size producers, launching in Canada.
The name is the idea: one span connecting the tasting room to the restaurant floor, the club member to the sommelier. The metaphor stays quiet — an arch in the mark, never literal bridge imagery.
Premium and refined, with the crispness of modern software. It should feel at home beside a wine label — not beside a tech startup's pitch deck.
02 — Logo
A single monoline arch on two piers — a bridge span, a cellar vault, and the bowl of a glass above its stem, all in one gesture. The drop at the apex is the wine.
Keep a margin equal to half the mark's height on all sides. Nothing enters this zone — not text, rules, or photography edges.
The logo appears in Ink on light grounds, Parchment on dark or Garnet grounds, or Garnet as the single-color accent version. Never in gradients, never multi-colored, never in Vine green.
Primary lockup: 110px wide on screen, 28mm in print. Mark alone: 24px / 8mm. Below these, letterforms and the apex drop lose definition.
03 — Color
Wine tones grounded in near-neutrals. Garnet leads; Vine supports. Most of any screen or page is Paper and Parchment — color is the accent, never the wallpaper.
Slate #4C4248 for secondary text, Stone #8C8380 for captions, Line #E4DDD4 for borders, Error #A13D3D for destructive states only.
Roughly 70/18/8/3/1. Body text is always Ink or Slate on Paper/Parchment (≥7:1). White text on Garnet and Vine passes 4.5:1 — never set text in Garnet on Vine or vice versa.
04 — Typography
Display · Lora
Aa — From barrel to by-the-glass.
Headlines, the wordmark, pull quotes, and stat callouts. Weights 400–600; italic for editorial accents. Never below 18px.
Text & UI · Instrument Sans
Aa — Club run complete. 412 shipments, 3 card retries.
Body copy, interface labels, tables, buttons, captions. Weights 400–600. Body at 15–16px, line-height 1.6; UI labels 13–14px.
05 — Voice & tone
WineryBridge speaks like someone who has worked a harvest and a club run. Knowledgeable without jargon, confident without hype, warm without exclamation marks.
Write this
"Your spring run shipped. 412 boxes out, 9 cards to retry Thursday."
Not this
"🎉 Woohoo! Your shipment experience was processed seamlessly by our AI-powered fulfillment engine!"
Write this
"Chez Lucien hasn't reordered in 6 weeks. Their last pour was the 2023 Gamay."
06 — UI components
8px radius on controls, 12px on cards. Focus ring in Garnet. Hit targets ≥44px on touch.
Garnet family = consumer; Vine family = trade. The two-channel customer graph is color-coded everywhere.
Maren Hollis
Joined via Chez Lucien QR · 10 orders
Club revenue · Q3
$184,620
▲ 12% vs Q2 · churn 2.8%/mo
Numbers set in Lora — data presented with the gravity of a vintage card, not a terminal.
08 — Stationery
Roshan "Ross" Dsilva
Founder · ross@winerybridge.com
winerybridge.com · Niagara-on-the-Lake, ON
3.5 × 2 in. Front: Ink with reversed mark. Back: Paper with Garnet mark. Uncoated stock.
Best,
Email signature: single Garnet rule, mark at 34px, no banners or quotes below. Build as an HTML table for mail clients.
07 — Social & marketing
Templates
2024 Pinot Noir
New release
Club ship week starts Monday.
Swap your wines until Sunday night.
Harvest report
14.2 t
Chardonnay off Block 3, two days ahead of 2025.
Rules: one message per post, logo small and in a corner, photography warm and unfiltered. No stickers, no gradients, no more than two type sizes per card.