Wine club
Spring 2027 run · processes Nov 26 · swap window open until Nov 23
Active members
1,247
▲ 23 net this month
Monthly churn
2.6%
Top quartile (<3%)
Avg tenure
21 mo
vs 13.6 industry avg
Customized shipments
61%
swapped, added or sized up
Tiers
The Arch Club · 12 bottles
Quarterly · member-choice · 20% off
486
members
$318
avg ship
Keystone · 6 bottles
Quarterly · fixed · 15% off
592
members
$164
avg ship
Monthly Pour · 2 bottles
Monthly box · autopilot picks · 10% off
169
members
$58
avg ship
Club autopilot
214 shipments drafted from member likes, ratings and stock. 38 members asked to swap by SMS; 176 approved untouched. Review drafts
Churn risk · next 60 days
J. Tremblay
2 skips in a row · card expiring
A. Whitfield
No portal login in 9 months
Maren Hollis
Rated last shipment 2/5
Cancellation reasons · last 90 days
Too much wine · 44%
Budget · 27%
Moved away · 18%
Other · 11%